Friday, October 29, 2010

Fitch's famous sports goods company

 Focusing on design, promotion and sales of sports and casual clothing / footwear and sports equipment

it under the well-known brands: Reebok (Reebok), Rockport,

GregNorman and to PoloRalphLauren trademark production of footwear products

products. Reebok and exclusive development, production and manufacture of all the exclusive NBA basketball shoes,UGG boots clearance, and in 2003

10 months, and Chinese star Yao Ming signed a sponsorship contract.

PUMA PUMA

PUMA is originated from Germany to produce shoes and sportswear based in large multinational companies.

Rudolph? Dassler in 1924 joined his brother Adolf? Dassler (Adi nickname 1

930 mid Dedalus Brothers has grown to nearly a hundred employees, has more than thirty kinds of models of all

ball leading brand sports shoes. After World War II, Dedalus Brothers to resume business, 47 employees,

and to canvas and rubber extracted from the U.S. fuel tank, made the first post-war sports shoes. Adolf Dassler

1948 年 combination with its own name second split, Ge Gelu more

Fuda PUMA Chrysler set up a separate company, and adidas in the same direction, both to the production-based sports

, both from a competitor.

1986 年 PUMA Munich and Frankfurt stock exchanges to join. Today, PUMA

has 3,200 employees and selling products to over 80 countries. In 2003 the company's assets amounted to

to 1.2 billion euros.

PUMA shoes and clothing in the hip-hop graffiti culture, both the U.S. and abroad, have been extremely welcome.

PUMA and adidas are also the same as the 1970s and 1980s, hip-hop culture represents one thing.

Decathlon Decathlon

1976-MichelLeclercq in Lille near Englos (Law

north of the country) opened the first choice of large sporting goods stores. A new concept: in the same shopping center,

movement for all - from beginner to professional enthusiasts, offered at the best sports products.

1986 - In order to ensure its own brand product design and production, Decathlon in 1986

set up their own production departments (DecathlonProduction), the same year, Decathlon
< br> city of Dortmund in Germany, France, opened its first store outside the home. In 1988, with the production department

Decathlon opened its first offices in Asia, the company's manufacturing operations have begun to go international.

1996-Tribord, water sports brands and Quechua, mountain sports brand products

- Decathlon created the first two of its own dedicated brand.

1999 - Decathlon crosses borders, in the U.S. (Boston area) and the United Kingdom (London)

opened its first concept store. That same year, Quechua-mountain sports brands, product research and development center set up in France Blanc

Mountain area.

2003 - As China's first concept store opened in Shanghai, Decathlon Exhibition

for International Development to open a new blueprint. Decathlon sporting goods typical of China's first professional large supermarkets in Shanghai Pudong New Area was opened flowers



2004 -2005 water sports Tribord, water sports brand, its design
< br> officers stationed in the Atlantic coast of Hendaye, in order to be more close to the user of the product. Then came the

Géonaute / Aptonia brand for adventure sports enthusiasts keen to create more comfortable products

. 2005 and the birth of a new brand: Kalenji (running) and Fo

uganza (riding)

2004, the Decathlon has 5 production in China, branches were set up in Shenzhen , Guangzhou, the

Shanghai, Tianjin and Taiwan. Decathlon third product in the global market from China. Today, Decathlon

more than 700 Chinese employees in China. Today, Decathlon has 5 stores in the supermarket (4 in Shanghai,

1 in Guangzhou)

MIZUNO Mizuno

MIZUNO is the world's leading sports brand First, the services to all types of sports. Japan and the United States concentrated Co., Ltd. Tianjin

the International Olympic Committee identified as sponsors of the Olympics. Shanghai Mizuno Co., Ltd. is Asia's one of the main production base

, under clothing, baseball gloves and golf clubs in China three factories and is responsible for City

field operations and domestic sales operations Department. Japan to introduce a full set of equipment, technology and management mechanism.

Production and processing of export products, while dependent on Japanese technology, continue to strengthen domestic product development and market development. MIZU

NO's product range, covering almost all major sports. Product development, adhere to the broad scientific

research-based, to ensure that sport is more comfortable and secure, while convinced that combine technology and human sensibility, it

can create the perfect quality. In expanding the product range at the same time, continue to adopt new technologies, develop new products,

enhance product functionality to meet the needs of today's market. The better the quality control is MIZUN

O products based on the country.

Mizuno Mizuno from Japan Ltd. was founded in 1906, after nearly a century of continuous efforts

force has now become the world's leading anti-war movement of equipment, apparel and footwear manufacturers . Strive to serve all kinds of sports

projects, and striving to make life more pleasant and exciting sport. Product range, covering almost all the main transport

action items, to more than 300,000 categories. Mizuno product development to a wide range of science-based, and

strong combination of technology and human sensibility to create the perfect quality. The use of imported high-quality fabrics, performance

reliable. Image prudent generous, orthodox able to abandon complicated and fancy, full of vitality, confidence and ability to give people

volume. Shanghai Mizuno Co., Ltd. is one of the main production base in Asia, under the clothing, baseball gloves and golf clubs

three factories and is responsible for the Chinese market, the domestic operations and sales department. Excellence in product quality control to make

Mizuno products based on the country.

CONVERSE Converse

☆ CONVERSE (Converse) - love sports, love of life all around synonymous

by my master, I am optimistic, happy , a unique ... ...

love sports, love life synonymous - CONVERSE (Converse) history, the number of

eternal first time? Early in the grassroots of basketball, people wear shoes and do not have much concept of playing

read. Until it is known as Taylor (CHUCKTAYLOR)

met Mr. Converse (MRCONVERSE), the world's first pair of canvas basketball shoes come into being.

year was 1917. That year also seemed to pick up basketball a sport should have the dignity

and confidence.

founded in 1908 CONVERSE (Converse) to create the Kingdom of the world's canvas shoes,

whether or money on sales of color are called on the world. In the Chinese market, now listed there ALLS

TARCHUCKTAYLOR (All-Star classic canvas shoes), JACKPURCEL

L (open laugh), PROSTAR (classic canvas shoes) three series, 50 kinds of color models, so do not

Gan boring young people, high profile Fun colors, high spirits to go out.

ALLSTARCHUCKTAYLOR1917 of the world's first dual-ALLST

AR canvas shoes in the United States CONVERSE (Converse) company was born, the early twentieth century known as NBA superstar CHUCKTAYLOR (Chuck. Taylor) on the surface of this new world of canvas shoes

put it down, convinced ALLSTAR shoes basketball players on the pitch make dash,

full play, So he and wherever, he always ALLSTAR with a pair of canvas shoes, keen

to my friends, basketball players and coaches recommend ALLSTAR canvas shoes,UGG boots cheap, basketball

according to the shoes requirements and personal experience, personally involved in the improvement of the design canvas shoes ALLSTAR so

it more suitable for basketball. In 1923, CONVERSE (Converse) company in recognition of his canvas shoes

ALLSTAR contribution decided to CHUCKTAYLOR (Chuck. Taylor)

ALLSTAR mark the signature as a part of. ALLSTARCHUCKTAYL

OR canvas shoes so born. Half a century later, the All-Star classic canvas shoes has become the world Jiayu

household synonym for canvas shoes. Created the world's only sold six hundred million pairs of shoes a single record. With McDonald's,

Coca-Cola, Ford, Levi's jeans as the spirit of traditional culture of the United States Table emblem. ALL

STAR original design is the use of canvas as a material, not only wear, but also by the washing machine, Fu

joint environmental protection and pollution hazards. ALLSTAR then only one color - white. 1966

years, ALLSTAR introduced color series, breaking the long-standing policy of a single color.

As technology progresses, more material such as leather, rubber, footwear increasingly being used as raw materials.

Seven years of the twentieth century generation, by the wave of hippies, fashion started to nature, closer to the original feeling. ALLSTAR

seemed at the time a particularly retro, dressed with a very convenient, where are free to wear, make life

make things simple. In 1996, ALLSTAR launched ALLSTAR2000, the original upper sails

leather cloth material to complete the ALLSTAR dramatic changes in history. The most primitive AL

LSTAR modeled on shoes for the oldest and most unusual appearance replaced.

JACKPURCELL CONVERSE Classic canvas shoes as one of its first special shoes

design SMILE song named JACKPURCELL by 2

0 century active in the Canadian world champion badminton from the altar. Badminton, tennis and squash and other sports requires

corresponding durable and suitable sports shoes, JACKPURCELL of shoes

their own research and improvement, and participation in development planning,Bailey UGG boots, in order to remember their contributions, The sports shoes to JACKPURCEL

L name. Later, JACKPURCELL provide the most advanced sports-specific athletic shoes, and won from the previous

DEBIS Cup match across the United States professional players welcome. JACKPURCEL

L superior craftsmanship and unique style has also been favored by the upper crust of Hollywood. Legendary Hollywood actress JA

MESDEAN (James. Ting), DUSTINHOFFMAN (Dustin. Hove

Man), BEATLES (Beatles) band GEORGEHARRISON (George

Harrison) are JACKPURCELL fans. Dustin. Hoffman in the film The passage of time, JACKPURCELL

special charm alone is consistent. In 2000, JACKPURCELL in mainland China. Black,

white, pink, khaki, coffee, sapphire blue, navy blue, apple green and other colors debut, wear flexible

canvas upper, unique exterior design, stress details of the tradition and make enduring family classic is now

new elegance.

PROSTARPROSTAR unique a basketball and a popular myth. Now,

PROSTAR simple and ancient symbol of a unique color,

teach people to trigger memories of the Age of Innocence, to give a new interpretation of retro fashion. In Japan, Korea, P

ROSTAR become the JACKPURCELL (open laugh) after the best-selling shoes.

Japanese TV drama series has attracted more and more people's favorite, the super popular idol Takuya Kimura became the spokesman for fashion,

in Japan, Korea and Taiwan, as long as what clothes to wear Kimura What costumes will be popular. Takuya Kimura

favorite shoe designer is CONVERSE, Japanese TV drama series CONVERSE is the family of Hari popular first choice.

In Japan, Korea, CONVERSE is the first brand of sports shoes. CONVERSESHO

P throughout Japan, South Korea's streets, dazzling array of products. Entertainers to Japan, filming, sightseeing, local

have to buy CONVERSE shoes for the pleasure. Mainland actress Xu Jinglei, is the idol of youth in Tokyo's Ginza meet unexpectedly

meet unexpectedly CONVERSE, CONVERSE was in mainland China also became the spokesperson.

Chen Xiaochun, Zhang Ziyi, Lin Xiaopei, Alec Su would love CONVERSE. CONVERSE association

canvas shoes made the kingdom of the world, regardless of style or sales can be termed the world.

When Dr. J - Julius Irving L off from the free throw line dunk, then also the name of a legendary Juan

engraved in the NBA's And engraved with the name of Dr. J, and there is a great

doing my classic - CONVERSE basketball shoes. Supernatural powers in ancient mythology the wizard as the >
and

century brand, to China. In 1993, CONVERSE footwear giant and the world - Po

per shoe work together to serve the Chinese market brand ambassador

NAUTICA Nautica

NAUTICA brand originated in 1983, With six men's jacket, the world-famous Chinese designer clothing

installed DavidChu (Mr. Zhu Qinqi) in New York created the Nautica brand,

and served as the chief designer of the brand. Since then, concise famous sailing marks the international stage.

Nautica brand has been synonymous with marine and adventure sports, was founded in 1983 to

to, Nautica author of

DavidChu the design highlights the features and details of the perfect, rich

a series of classic modern design sketched out,

NAUTICA in the world two decades, under the guidance of the DavidChu, Naut

ica has developed into a complete lifestyle brand. Products include casual wear, competition series, M

women jeans, men suits, women's swimwear, men pajamas, men underwear, children and the whole family with

accessories, eyewear, watches, perfume and household items.

Nautica25 a series of product marketing for the United States and more than 50 countries, including Canada

and Latin America, Europe, Australia, Japan, Korea, Indonesia, Malaysia,

Singapore, Thailand, China, Taiwan, Hong Kong,UGG bailey button, the Middle East and so on. Nautica

in the United States to outer total of more than 100 independent shops, upscale department stores and more than 1,300 stores.

areas in the global high-end casual apparel occupied the first position Nautica, present and Polo,

CK, Tommy brand the leading position. Nautica in 2002 in Central America and some European

Chau ranks first in sales and popularity.

NAUTICA in China in 1994, Nautica brand in China market, with

in Shanghai opened its first independent store. Full of American style, full of healthy color Nautica

brand with its unique style, excellent quality high-end men quickly become the leader in the field of casual wear.

Speedo Spike more

sporting goods retail market evolves, operators are endless tricks to attract consumers. State

international swimwear brand Speedo, taking advantage of the Athens Olympics this year, the second generation of high-tech products, shark clothing (F

astskinFSII), started the The company said Dep

utyDivisionManager Li Huixin, as partners in the local market pushed

wide brand, help to improve sales, a win-win.

distribution of Speedo products in Hong Kong, is a step Eagle Limited. It is Hong Kong's Swire Group and the British National PentlandGroup

its joint venture company between the two. Currently, Speedo's products

products in 4 categories: including the swimsuit competition will help to water, such as sharks clothes, Special Series

Speedo year professional product positioning in the global launch of new products over a thousand models. Li Huixin said,

from 6 years ago, the brand introduced to Hong Kong, which maintain close contact with headquarters, with annual worldwide promotion strategies,

into main product of which about 300 models. > swimsuit, priced at $ 799 ~ $ 4,000. introduction of a new swimsuit. She pointed out that, Speedo brand positioning, an advantage over other competitors:

the company has been producing professional swimsuit, most of the core customer is a professional swimmer, swimming and other members

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