1. Central sword unsheathed powdered milk industry-wide investigation into the government have such great people really are lucky!
Half-hour broadcast today, the economy, the central investigation team sent more than 1,400 people entered the country more than 5,000 dairy enterprises to control rectify the chaotic situation in the industry.
When we see 22 companies and brands to light, thousands of children diagnosed with stones, several children lost their lives hh
no lack of famous trademarks in the exposure of companies, outrage in Japan.
Looking back at history: our great country has a glorious history of civilization and distant, we had a troubled country of China as an ancient civilization in Chinese history and dynastic wars of the Depression led to the decline of debauchery, but also flourishing flourishing Urban Extension blossoming, the ancient Chinese commercial development and prosperity as irresistible Haruno, although beans Green Star Green, but the spring night on the green Kyushu vigorous lush, the wheels of history drive the economy like the rapids east, after all, is to enter the sea to become can not stop the rapid economic trends.
1987, China's rural non-agricultural industries (ie, township and village enterprises) output value of more than 450 billion yuan for the first time more than agricultural output. This historic change marks the beginning of the rural economy into the agricultural , industry, commerce, construction, transport, service industry comprehensive development in the new period.
1999, China's annual tax revenue reached 1.0312 trillion yuan, a historic breakthrough trillion mark. founding of New China, China 2.6 billion in tax revenue is only .1979 to 1998 20 years, the national tax revenue amounted to 6.308 trillion yuan.
2002, China's per capita gross national income (GNI) for the first time over $ 1,000, up $ 1,100 .2006 years and over $ 2,000, up to $ 2,010. GNI per capita in the world ranking, from No. 132 in 2002, rose to No. 129 in 2006.
2003 to 2005, China's total foreign direct Investment (FDI) 1865 billion U.S. dollars, has been the country with the largest developing countries to absorb FDI. our national fiscal revenue in 2003 exceeded 2 trillion for the first time, reaching 2.1691 trillion yuan. By 2007, China's financial revenue has more than 5 trillion yuan .1978, China's state revenue to 113.2 billion yuan.
2005 年 2 months, ) release, this is the new China was founded 50 years first in order to promote the theme of non-public economic development of the central government China's economic development, and gradually rising Chinese middle class. Meanwhile the Internet age, technology and technical updating is much faster than in the past, in a strong competitive pressure, the social division of labor is more sophisticated, more frequent interpersonal communication, the concept of time means more , the trend of outsourcing of professional services for obvious progress with the times, service concepts, technologies, fine, brand awareness, enterprise resource gradually standardized, thus more competitive, more personalized service level and requirements, service level diversification, improved service quality levels of.
how to gain advantage in the competition, this fertile land in China, growth and development, memory and choice by consumers become rooted survival of the.
2.2008, is China 30th anniversary of reform and opening up, our ancient and great nation achieved in just 30 years from a planned to a market economy by leaps and bounds, taking place in the history of China in transition is the most profound and most influential social change. Similarly, as the transition times a carrier mm China played a very important responsibility, and China is the Chinese economy and business reflects an important part of this responsibility and performance indicators, so when the whole shape of Chinese society, people's ideology, with a total business reflect the economic changes in China when the country is like the old general rejuvenated rejuvenation and vitality. the whole of China has undergone profound changes and rapid development, China business and China's economy is fast forward to lead this change the 30 years of development in many Westerners seem like an impossible task, or miracles; a strong business development in China proved to the world the deepening of China's reform and wide open;, and to demonstrate the unique culture of the world China's cultural background before the world trade routes and young in the world, with the advanced experience of countries in the integration and compatibility complex phenomena of the opposite sex, this diversity of national experiences, the development of China's commercial experience and evidence, but also makes Chinese business has in a sense, the possibility of providing case, and because of this unique promotion of Chinese business, making the Chinese community in the field of humanities has a spiritual nature, can enjoy the aesthetic value.
3 . we have to admire a country such as the United States, when they try to understand a country, they will look for a professional anthropologists or sociologists, economists and research perspective in this country, such as the famous knife cultural structure, ideology, national will, national temperament, government capacity in areas such as commercial features a detailed study and understanding. However, for them, China's commercial and business competition is still a bad environment is complex and full of uncertainty The.
1987 年 11 月 12 日 first KFC restaurant in China in Beijing, officially opened the front door downtown area. can not negate the first multinationals to enter China's achievements, just as they can not deny that we learned a lot from the experience of the same . In this land of 1.3 million people, the vibrant gold market as generally attract the attention of international capital. Western enterprises to become the first to enter a market, they know this country's enormous cultural power inherent in their sensitive awareness of the enormous potential of this market, so they start in the establishment of a system, a culture that can be accepted in this country and the ability to penetrate into the consciousness of the entire country in Inter , penetrate the entire market value chain and improve the system.
they used a lot for Chinese companies and Chinese people respect and continuous learning, and surprising ways. watch from the entry mode, they use capital advantage, the use of means of exchange of property rights, the use of specializes in mergers and joint venture of its strategy, the small cost of replacing resources in the Chinese market its own brand, like a love child of the cuckoo, the final occupation of the magpie nest, as not only have a warm nest there a support system for the survival of their life assurance . the power of capital makes a lot of Western influence through the acquisition of local brands or companies to quickly enter the market and gain a competitive advantage and market resources.
in the direction of investment, although investment in Western companies also focus on manufacturing, but more diverse more emphasis on services. China now has about 1,000 multinational R & D centers, most of which are Western companies, only GE had the four largest in China, R & D center. Western companies have long recognized the potential of Chinese market With the deepening of China's reform, the expansion in order to better advantage, many Western companies move into the Asian regional operations center in China. such as KFC owner Yum mm, in order to establish itself in China market, the rapid localization of the enterprise culture, Western companies adopted a more open, more inclusive and diverse organization of innovation models to China anchored on a global scale to achieve market control and R & D capabilities.
KFC and McDonald's is the foreign investment into China's . Product innovation will continue to point the Chinese market as the development effort for the accumulation of energy in the global competition. From their development process, we remove the price to see fight, moral hard, another kind of naked exposure outside of the inner cultivation practice green forms of competition mm of healthy competition in the self-improvement, they cut the cake divided the Chinese market profits, and grow together play a vital role for the Chinese restaurant market the brand, the current total of nearly 3,000 shop.
view their current development in the Chinese market pulse, we can not analyze its strengths, their skills and the respect of the extent of the market as the child's respect for the mother, because they know who makes their a target.
4. in the Chinese market, they have delivered high fees, Sudan incident, junk food criticism and drain oil several times to light. in the public relations crisis when Yum keen observation to China will become an important market for their growth, Yum Group in China to establish long-term goals: the Kentucky Fried Chicken (KFC) made the first brand of Chinese catering industry, the most popular food brands. KFC emphasis on the Chinese market is much higher than of other brands. a sincere apology, product transformation, new product launch, localization strategy reflects the implementation of the repentant are determined to return the market to give his shop is the number in 2008 reached 1,700. and KFC in China also launched the from the successful push into place more targeted.
As we enter the Internet era, with the rapid development of information technology, Internet culture has become an important cultural element in today's society, as all levels of society an integral part of daily life, a profound influence ways of thinking and officers and men of Conduct. This is not only to promote business growth to provide a new platform, as well as challenges and impact.
information network is based on information technology-centric product of the new technological revolution, with large amount of information transmission, spread fast, covering a wide range of open and highly interactive features. 90 years since the 20th century and gradually developed into an international information network since the network, it is an alarming rate a profound impact on the process of development of human society to change people's lives, learning, work and ways of thinking and all aspects of society. network of human society following the press, radio and television after the new media. information networks of human social and cultural information exchanges breakthroughs. It is not just A man-machine interactive system is a new ideological field, the network of external communication for the enterprise, to expand a new channel for interpersonal communication, provides a new means. However, the network also has vast amounts of information quite a mixed bag of questions how companies make the best use to make good use of this positions, Hennessy variety of measures, development of the times, something is very important issue.
operations, business strategy is the ; the profit is the most direct and effective ways and means of access, from a marketing perspective, Road and surgery is associated with the strategic guidelines and tactics, tactical coordination strategy. but in certain circumstances, the art of marketing into the marketing of the will Road, tactical strategy sublimation. If the essence of marketing is different stages, different circumstances, there will be a complex art of marketing to be careful and effective cooperation. But if the company's marketing focus has been immersed in the , and its long-term development will no doubt cause for concern. While the art of marketing is also possible to obtain initial success, but it is difficult to lasting success. in under the pressure of performance evaluation, marketing, it is not difficult to understand the prevalence of surgery is evident that the art of marketing more likely to have an immediate effect, short-term marketing results easier to look good, and is committed to creating marketing of the Road, is not only the strategic foresight, vision, determination and perseverance in the future, implies the need to work in marketing consistently, over time to pay. To make a real difference, to build Everlasting century-old, to urgently on business management, marketing, the assiduous way to achieve the lattice window, see Heaven, the perspective of those consumers was likely to accept.
short-sighted concept can not cast centennial:
1. the pursuit of profit above all else, the use of lower cost raw materials, increase profits, shoddy, setting high prices ; slaughtered image, the lack of corporate social responsibility, social responsibility as public relations to promote and show, not really from the sake of the interests of consumers, mercenary. the world's greatest companies, gains and losses reflected not only in the level of David and Goliath, it is important to follow the basic business rules, it is larger and stronger enterprise can do the basic reason.
4. no way to operate, not necessarily killed by competitors, but it must be moral punch > 5. The Chinese nation created a glorious ancient culture, was so far behind the West. However, the West in the Middle Ages into the Renaissance, after the great era, there have been many ideas to lead the trend of the times master of masters and culture, and then complete the asset class revolution, won the geographical discovery, and achieved the success of the industrial revolution and promote rapid development of the economy. the night was still intoxicated when the Qing government, China has been the West behind. New China was founded, the State entered a period of stable development. particularly after nearly 30 years of reform and opening up, China has made great achievements in economic construction. of fierce international competition to gain the initiative, it must expand economic strength, technology strength and strengthen national defense strength, so that national cultural soft power has a big improvement. Although the reform and opening up, China has created a high-speed growth for 20 consecutive years of economic miracle, and even the ; economic power World culture is an important classic. is the cultural center of East Asia. In modern times, compared with the West, Chinese culture behind, but still self-reliance, maintain national independence, did not become a vassal of Western culture. This shows that the Chinese culture plenty of internal vitality. truly established. how to create a consistent system of moral spirit of the times, still a pressing problem. the concept of reform would inevitably lead to changes in the concept of change is the values of the main changes, and changes in the values included a series of practical and theoretical issues . question of values and moral construction problems are closely related. One can live 300 years to the body or to a eternal soul, as the development of enterprises and human development would be similar, Mencius said: to find a way to survive and live a little better, wealth, and developed the common people have the ability to make a point for the contribution to the world, an enterprise is the same, when the need to maintain the initial operation, first of all survive, and also to live by all means well, live healthy, and only healthy, strong, and there we have the ability to do primitive accumulation of a long history. Ming and Qing Sheng Chinese business to the top, there ten Merchants: Shanxi Merchants, Shaanxi providers and, Huizhou Merchants, Business Group, Longyou Merchants, Dongting business group, the right business to help Jiang, Fujian Merchants Guangdong Business Group, Shandong business group. Shanxi Yong Ju Jia Qiao To Chinese merchants doing business implications of doing business unique, contemporary business is still a valuable experience.
1. integrity. When they find oil mill complex and famous folks in the dispensers sell the behest of the oil adulteration, Joe Yong immediately ordered his men to recover induced to sell the oil to return the purchase price. The move is a loss of some money, but won a reputation, and expanded business opportunities, is a typical act of maintaining integrity.
2. talent. a man shares the top of the body, to firm all of the guys, each one determining the identity of the top stock. the end of each two-man can receive tens to hundreds of pieces of silver in the dividend. greatly aroused man's initiative and autonomy, and stability of the team, win the talent.
3. is committed to eco-development industry. In the business of saving the header, in accordance with common sense, the failure of Shengchang to bankruptcy, Yong Qiao To let go, buy some sorghum, Janda Shengchang survived. back, he set new rules mm institutional basis.
4. love a nation that loves the people. the development of national strength.
6. five thousand years of Chinese civilization has a long history, when we analyze the success of Chinese enterprises, the Chinese traditional culture is the life of their genes successfully.
we know: soft power is a country to rely on culture, customs, culture , art, tend to release the value of the intangible influence. In the current wave of globalization, information revolution and the tide of the Internet age, the importance of hard power is obvious. has a super soft power is the expansion and conductivity, beyond time and space, on the conduct of human life and have a huge impact. at the enterprise level, soft power is the soul of an enterprise approach to direct access, foreign occupation of the mind of stakeholders, internal staff rely on the use of mental energy to achieve business goals ability. within the enterprise, corporate culture, management systems, organizational models, leadership and innovation of its soft power resources, and outside the enterprise, brands and services, social responsibility and corporate reputation are three aspects of its soft power resource base.
understanding of the historic visit to China and the Sino-US relations is one reference book. His main point represents the views of mainstream American society, directly or indirectly influence the U.S. political and public attitude towards China.
Chinese American Rhodes family history and geography. Murphy published 880,000 words attention. Chapter 5, Chapter 7, Chapter 10 Review 3 a chapter focused on Chinese civilization has been dealt with in Asia and the impact on the world. of the position of standing on the Western scholars issued a stern warning: an understanding of Asian culture and civilization, then we may be a recipe for disaster. economy has gradually played an important role in the game.
Confucian classic Recognizing the problem of the key points, while China stressed the natural harmonic systems thinking, including the human person, the relationship between man and nature.
companies in the business activities must be done:
1.
honest honest trustworthiness and ethical requirements of the base layer is the most basic part of corporate business ethics is the most important moral standards.
2. justice and interests into account is the balance between justice and benefit
corporate profits, we must also consider whether the interests of consumers, compliance and long-term interests of society as a whole.
3.
mutual benefit and mutual benefit is to further the marketing activities for the nature of business, put forward the basic tenets of the transaction. the principle of mutual benefit requirements in the market marketing behavior, the correct analysis and evaluation of their own interests, evaluation of the interests of stakeholders, the enterprise itself is an independent economic entity, profits should be as it should be, so long as without prejudice to the interests of others, effective economic activity itself to have the ethical, only the prosperity of the enterprises, in order to produce meaningful products and create new jobs.
4. rational and harmonious
the principle of rational and harmonious corporate ethics of activities to achieve the ideal target model. In marketing, the reason is the use of knowledge means a scientific analysis of market conditions, accurately predict future market developments and changes in conditions, pure pursuit of market share, lost profits; or do not ask their production conditions, only costs, and ultimately disastrous.
8. Harmony is the promotion of corporate marketing activities should be maintained at an appropriate level of competition, excessive competition leads to waste of resources, a lose-lose outcome. Harmony in marketing is to correctly handle the business and the market the relationship among stakeholders in order to live in harmony as a basic principle, to create a climate, terrain, and the atmosphere.
government to rectify a drawn sword This time the determination of the entire industry seems unshakeable sharp lightning majestic, it is people of great fortune, but also fortunate enterprises.
in the face of reality and want a better life, only by working together to create a good market environment, the care of foster good market resources, respect for the market, respect for consumers, abstinence, should be responsible to assume responsibility, taking into account the profit outside of a received strong support and follow-up to lay a solid foundation.
any bent, mercenary thought I could get away with cheating the State to deceive the people are stupid and shameful acts, and ultimately despised and abandoned by the market. was strictly related departments law enforcement and punishment.
gratitude to the Central strike out, and bless our great motherland prosperity!
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