Tea chain advantages of the successful operation of the brand

 Tea food industry chain advantages of the successful operation of the brand

tea enterprises by means of the use of franchising the operation of an agricultural breakthrough. Breakthrough products, channels and products, business model. Through the formation of an independent franchise carrier channel operation. A successful brand has the following advantages of business operations.

First, all successful chains have a strong advantage

headquarters headquarters headquarters advantage embodied in the product, management ability, the product is reflected in competitive levels of management reflected in the chain system, standardization, a successful chain system, the headquarters need to have competitive products, unified brand, the software system, standardized operating manual, and convenient logistics and distribution. Strong support of the headquarters is the key to the success of chains.

many companies brand awareness, awareness is high, but once the way to build a chain of distribution channels, will soon be difficult to support, on the one hand shop need to burn a lot of money, pre- into a larger, but more is not done as the headquarters for chain operation, in software, inventory management, distribution aspects of short panels, the end, only to close only loss.

Second, all successful chains have a strong ability to

integrated marketing integrated marketing (IntegratedMarketing) system which is being reflected in a chain comprehensive management capabilities, the need for the store, regional products on the overall planning, the different regions, different target groups facing the store, which the district is different, the need for integrated marketing. For example, clothing stores, usually after the release of a new clothes, the need for a unified store Distribution, from the headquarters of the POP design, develop marketing programs. If the inventory in order to digest the headquarters, the headquarters will focus on promotional activities carried out tying to improve gross profit.

Third, all successful chains have a strong single-store management

no doubt, with a strong headquarters, powerful integrated marketing capabilities, largely to ensure the franchise or direct sales stores still can not infallible, because the checks and balances there is a single store a key factor in profitability in the store itself, that is, single-store management, with the single-store only qualified manager, clerk to pull the terminal sales. This piece is usually reflected in the terminal management and single-store promotions management. In coordination with headquarters, sales of single-store needs to be based on their own application for promotion to the head support, which requires a single store to have a good grasp of sales, accurate sales analysis do a good job.

It is very important that the training headquarters for franchisee support, a strong brand will join to form a systematic training system. Elegant source of franchise brands is through a comprehensive training system improve the management of the franchisee. Long rotation through the stores, staff training and other forms. From the franchisee under the supervision of shop early to join the rotation, and focus on routine training, pattern formation and intermittent training. And to join a new hires, convergence training, manager training to improve the training system. Franchisees to ensure the required operations.

four, all successful chains have an advantage with the above geographical resources

key factors, the final factor is the location problem, For a chain of systems, site selection and evaluation is the most complex piece of work requires repeated demonstration business circles, arguments around the business structure, analyze traffic, evaluate sales and input-output ratio, analysis of spending habits. The value of the lot is not a good location, a single store location to do precisely the work to achieve a chain of single-store success 50%.